Now read: All the winners from the GQ Grooming Awards 2020 Part of what makes it so enduringly successful is that it seems to tap into so many different tribes and zeitgeists.” “The fresh and captivating top notes give way to a warm, sexy, enigmatic and sophisticated base. “It’s an exquisite scent that takes all those smelling it on a fabulous journey,” she tells me. According to Mia Collins, head of beauty at Harrods, it most definitely will. But the big question is whether it will continue the extraordinary success the Sauvage franchise has already experienced. The resulting scent is a dense, sexy neck-coater perfect for the winter months, when we’ll no doubt be eating plenty of roast lamb. “So I just wanted to change up the balance and to add some stronger notes, some extra base notes and fewer top notes.” “As the eau de toilette and the eau de parfum were already quite strong, it was difficult to make them stronger,” says Demachy. There’s also a leather accord and smooth sandalwood. To mix mint sauce with meat is something that helps me consider the way British people mix spices and there are a lot of spices in Sauvage.” Sauvage’s new parfum iteration contains much the same structure as the original, only enhanced with the addition of rich strains such as dry amber, which has a sage-inspired (sadly, no mint) aspect to evoke “the smoke of ancestral ceremonies”. “When it comes to what British people like, my stepmother is English so I knew for a long time about mint sauce, for instance. “If you think of a perfume for China, for instance, it could help you achieve the correct balance between sugar and salt. You might use more ginger or consider the way Chinese people mix flowers in their teas,” he says. Does Demachy consider the kind of notes different countries prefer when concocting a fragrance? “Looking at a country’s cooking is important,” he says. Not entirely dissimilar to the scent of a sweaty armpit or the nape of someone’s neck after exercise, it’s almost animalistic in its appeal.Įlsewhere in the fragrance, notes of sweet vanilla absolute and fresh bergamot provide a sense of balance. What I’m really keen to know, however, is why Sauvage works so well for the British market. It’s been used in perfume for more than 2,000 years and it gives depth and something strange.” Naturally, Demachy has some real ambergris on his desk to show me and he’s not wrong about the strangeness. We usually find it in Chile or on the Australian coast. The ambergris then follows the currents of the ocean for many, many years until it lands on the coast. The whale’s stomach then secretes a mucus that coats the beak in layer upon layer, until the whale vomits it up. “The whales eat a lot of squid and the squid’s beaks are very sharp. “Ambergris is the stomach rejection of a sperm whale,” Demachy tells me with a smile. ![]() That Ambroxan note is in fact a synthetic re-creation of ambergris – an ultra-rare, naturally occurring ingredient with an outlandish provenance.
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